Team Member

Gary Honold

Chief Strategist & Founder

We are a leading full-service digital agency based in Palm Coast, FL, with over 45 years of combined experience. We provide digital marketing services to local businesses.

A bald man wearing a dark blue suit, light blue shirt, and bright red tie stands outdoors, looking directly at the camera with a neutral expression. The background is softly blurred.

About Gary Honold

Gary Honold founded Search Quest to help Florida service businesses get found—on Google, Maps, AI search, and everywhere else customers actually look.

Gary began his marketing career in 1992, transitioning to web development in 1996 when he led the digital transition for the Tu-Mar Broadcasting Group—building the web infrastructure that brought radio audiences online for the first time. In 2003, he founded Sandstone Digital in Michigan’s Upper Peninsula, initially focused on web development. As Google transformed how businesses were discovered online, he expanded into SEO and what would eventually be called digital marketing—growing Sandstone from a regional web shop into a national full-service agency. After building thousands of websites and marketing programs across the country, he sold the agency in 2014.

Gary then spent a decade building and leading top-performing legal marketing agencies—one of the most competitive and scrutinized sectors in the search industry. At FindLaw (Thomson Reuters), he managed extensive personal injury client portfolios in NYC and later co-founded Sprout Agency, serving major personal injury law firms. At Array Digital, he rose from SEO Manager to President, transforming the agency from a small digital marketing firm into a national contender and developing programs that drove a 450% average increase in organic traffic for legal clients.

That decade of high-stakes legal marketing shaped his methodology. Gary built marketing departments from the ground up, scaled small agencies into national competitors, and developed systematic frameworks for delivering consistent results. The through-line: sustainable search strategies built on demonstrable expertise rather than ranking manipulation—the same philosophy that now drives Search Quest.

Clients

Organizations That Trust Gary

The image displays the FindLaw logo in bold orange text on a white background.
Logo for Jacob Fuchsberg Law Firm, featuring the firms name in a dark blue elegant serif font with law firm in a script style below the main text.
Logo for Hungry Howies Pizza. The left features a yellow circle with a cartoon smiling face and text “FLAVORED CRUST ORIGINAL PIZZA.” To the right, “Hungry Howie’s Pizza” appears in bold yellow letters.
Logo of Michigan Technological University featuring a black silhouette of a husky dog on a yellow background with 1885 below, next to the university’s name in bold black text.
Logo for Cincinnati Children’s featuring a colorful abstract design on the left and the words Cincinnati Children’s in bold, modern font on the right.
Logo for Rosenbaum Personal Injury Lawyers, featuring a large dark blue R inside a square on the left, with ROSENBAUM and PERSONAL INJURY LAWYERS to the right in uppercase dark blue text.
The image displays the word Koskoff in bold, dark blue letters on a transparent background.
Logo with a green abstract W shape followed by the words Woods Rogers in dark blue sans-serif font on a transparent background.

Reviews

That's Why Clients Stick Around.

Our Team

Meet The Three Owners

We focus on people first, using proven processes and marketing products to drive real results.

  • A bald man wearing a dark blue suit, light blue shirt, and bright red tie stands outdoors, looking directly at the camera with a neutral expression. The background is softly blurred.

    Gary Honold

    Chief Strategist & Founder

    Gary started building websites in 1996 and moved into search as the industry emerged. He's led strategy for national law firms, hospitals, universities, and local service businesses. Every Search Quest client gets his personal cell—the same number for 30 years—and direct access to the person leading their strategy.

  • A woman with long dark hair, wearing a navy blue V-neck dress, is standing outdoors and smiling at the camera. The background is blurred greenery.

    Gina Honold

    Business Development + Client Advocacy

    Gina handles business development and client relationships—she's your direct line when you have questions. She spent ten years running operations for a small business before co-founding a digital marketing agency that never lost a client in six years. She knows what's at stake because she's been on your side of the table.

  • A man with short dark hair and a trimmed beard, wearing a black suit and white shirt, stands smiling in a modern office setting with glass walls and natural light.

    Carlos Garcia

    Web Engineer & Co-Founder

    Carlos has spent over a decade building websites that actually perform—fast load times, clean code. He's a full-stack engineer who's led development teams at large agencies and built frameworks that scale across thousands of sites.

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